What kind of company would you rather work for? The largest search engine corporation? The leading electric car maker? Or an obsessed bed manufacturer from Sweden? We’re willing to bet that you’ve probably never even considered a career in bed retail – but there has never been a more exciting time to work in the sleep industry. Recent studies in neuroscience all point in the same direction.
Quality sleep enhances our ability to learn, memorize, and make logical decisions. It helps us deal with painful memories, strengthens our immune system, and inspires creativity. In other words, you shouldn’t choose a bed based on how you feel lying in it. You should buy it based on how you feel the next day. Awake. Do you want to help us wake up the world?