-Serve a Growing Market: Here are several key market trends that align with being a Hästens Partner
-“Practical Luxury” – A growing appreciation for moving beyond mere indulgence, the trend toward luxury products that are not just beautifully crafted, but also perform their physical function at the very highest level (a luxury handbag carries things, a luxury watch tells time, but a Hästens bed changes your quality of life).
-“Self-reward” – There is huge growth in consumers making big-ticket, high-end purchases that would normally be thought of as self-indulgence, but are now more appropriately psychologically justified as a “self-reward” that has been earned.
-“Sleep and quality of life” – The conversation on sleep has shifted away from how much sleep one gets and toward the quality of that sleep. In today’s world, consistent, deep, restful sleep has actually become a luxury item. It is a leading topic of health experts, major media outlets, and even TED Talks. And consumers are,rightfully, paying attention
-“Environmental responsibility” – Perhaps no current market trend is as strong as that of being an environmentally responsible consumer. Most of today’s mattresses containing foam are derived from petroleum chemicals – oil. The materials in Hästens beds are all natural and sustainably sourced – perfect for the environmentally responsible consumer.
-Unique Store Concept: For both stand-alone stores and shop-in-shops, a professionally designed concept that is both commercial and “unmistakably Hästens.”
-Support: Highly engaged sales and marketing support
-Hästens Training Academy
-Dedicated sales support
-Market-specific marketing planning and execution
-Assortment: A full range of beds and accessories across a broad price range
